As a wee little lad I went through a stage where I really wanted me some Play-Doh. First a little warning, I am going to both date myself and give you a peek into my glaring lack of artistic ability.
Many websites include a section or two with the “Ads by Google” above it or below it. These are ads displayed via Google’s AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.
AdSense – The Yin:
Google’s AdSense is programming that “senses” the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either “reading” the page, or taking a look at the search term that was typed into Google Search. It can “Sense” which ads in the system are relevant to the content or search and display them – thus: “AdSense.”
Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser’s bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.
Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone’s web page, Google pays the website owner a portion of the payment for each click. The term “monetizing” your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website’s HTML (if your site is not popular, learn about SEO – Search Engine Optimization – from sites like AcmeWebResources).
Google AdWords – The Yang:
The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser’s ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.
The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.
The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.
What if you can’t afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.
A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
If you are a business and expect to be taken seriously on the Internet, you need to shape up and project a professional image.
Please don’t think this is a request. This is a demand from the Ritalin-popping-immediate gratification-generation surfing the net (aka 95% of your potential customers).
I want to give you my money…
I want your products…
I want to trust you…
but, I’m afraid that is impossible now that I have seen your website.
Flashing sunshine and rainbows are pretty. As a matter of fact some of my most pleasant childhood memories involve sunshine and rainbows. Also, multi-colored colored text exclaiming “Welcome to my HoMe PaGe on the world-wide internetz!” makes me all warm and fuzzy inside.
Will you be my friend?
No, scratch that, I just threw up in my mouth a little bit, but somehow I’ll get through this. “GULP”
I have put the sunshine and rainbows behind me and just as I am about to send my payment to you at “LetsGetItOn6969@example.com”, I think… Can I trust someone who uses an email address like that for their business transactions? Sure, my email address may be “EatinBaconNaked@whatever” but I am the customer, I can do that. Please for the love of all that is holy, just get an email address appropriate for business that is separate from your personal email.
And those animated icons that you send in your email, you know, the ones that make Outlook crash like it’s coming down off a Pop-tart induced sugar high? Yeah those, keep em’ coming.
Oh, and since I am your customer now, you have my permission to include me on your CC list of “friends” because I want to be in your life. OMG PONIES!!! ARE SOOOOOOOOO CUTE!!! ROFL.
While I’m on the subject, please learn the English language. I can’t seem to find a “Childish – to – English” translator on the web. So, for the remainder of our business transaction I am going to have to ask you to speak and write a language with actual words. Sure, I “LOL” all the time but really, when is the last time you seen anyone “ROFL” or “ROFLMAO”. Certainly, I would never “LMAO”when talking to one of my customers, but maybe I am just getting old…
BRB, I have to TMGARTF (Take my Geritol and read the funnies).
By the way, I enjoyed listening to the midi background music while I was browsing your website. Nothing gives me more confidence in you as a respectable business than an endlessly looping midi version of Metallica’s Enter Sandman.
FYI: Midis were cool for about three days in early 1994, and you missed the boat.
You should also know, some of the pages on your website won’t load in my browser. Is it possible that those pages don’t exist? Wait, what does that little sign say… “Please Excuse The Mess, This Website is Under Construction”. Don’t worry, I won’t mind the mess while your website is eternally under construction, I live in Michigan, I’m used to construction. I am also used to reading “Comic Sans” font in 48 pt type on an endlessly repeating 220 KB JPG background of clouds. That’s just what we do for fun here in Michigan in the two weeks every year when there are no beer tents to be found. We throw a little “Dom Casual” on some animated shooting stars when we want to mix it up a bit.
I remember how proud I was in explaining to girls how Netscape 3 was the first to support frames and how it was clearly superior to Internet Explorer. I died a little bit on the inside today when I somehow managed to find your website …and yes I was a lonely nerd, shut up.
FYI: Frames are generally considered a bad idea for more than a few reasons.
Accessibility – Frames are a nightmare for screen readers used by the visually impaired; however I suspect in the case of your website, they are the fortunate ones.
Search Engine Indexing – Search engines will want to index your pages that actually have text content, however, because of the frameset, your content pages probably don’t have any navigation links, thereby leading unlucky visitors in to sub-pages with no navigation.
Ah, but I forgot… you’re the “professional”. Let’s just make a flash intro page with a huge animation with little or no relevancy to your industry and a big link that says “CLICK HERE TO ENTER”. I guess that just fixes everything now doesn’t it? Better yet, why don’t you skip the enter link so we have to sit through your entire flash intro, that’s how to really impress your customers. Now, tell me, why doesn’t your website show up in the search engines? Must be some kind of conspiracy, yeah…
Is something following my cursor or is it my inner ninja just anticipating it’s every move? Scary.
I know there is a ninja/pirate joke in there somewhere but I’m too distracted by all the pretty colors.
Yes! I would like to set your website as my home page, thanks for reminding me! And, I would “Send this page to a Friend”, but all my friends are IRL (in real life).
Now, what was it you were selling?
Oh, I see, you’re a web developer. Well, isn’t everyone?
No, it’s all right, I’m not crying. I’m just allergic to Geocities.
Roughneck Graphics is here to help you with all your San Antonio web design needs! We specialize in Custom professional web design and can help any business in todays market.
Psychology behind the colors that can make or break your website’s success.
Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?
Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!
I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.
What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion … etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
d. Geographic location
2. Why are they coming to your website?
Let’s take a closer look at these two questions.
A. Market Segmentation:
a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys… etc.
As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.
Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.
Contact our San Antonio web design firm for all your web needs. Roughneck Graphics 210.587.7108
Having people visit your website is extremely important, especially if your livelihood depends on a high volume of cyber visitors. Internet marketing can be tricky, but it is an important tactic to employ to increase your website traffic. Here is how you can do it.
Search Engine Marketing will help increase website traffic by bringing more people to your website while using search engines to look for products or information relevant to your site. This includes usingsearch engine optimization (SEO), a term that gets thrown around a lot with regards to increasing site traffic. SEO will employ tactics like using keywords pertinent to your website to help search engines discover your page.
Pay-per-click ads (PPC) are another form of search engine marketing, but does cost money. PPC only costs you when people click and follow your ads to your website. You can also use pay for inclusion listing to help increase traffic.
Use e-mail marketing, which is not SPAM. SPAM is the unsolicited sending of e-mails to people, and the CAN-SPAM act will penalize those who do SPAM. Instead, e-mail marketing is sending e-mails to patrons of your website, after receiving their permission to do so. Once permission has been received, send e-mails regularly to those on your list. Keeping in touch will keep people up to speed, and hopefully keep bringing them back to your website.
Bringing people to your website is a tough business, but it can be done. It is important to the life of a site that it has an audience. You might consider hiring professionals who offer web design and internet marketing to help attract more traffic to your site. At Roughneck Graphics, we can help you with your internet marketing needs and make sure that your site gets seen. We also offer graphic design, brand design, and web design services. Contact us to learn more about our San Antonio based web design firm.
Mind mapping is a problem solving and brainstorming technique that has been used successfully for centuries as a way to graphically represent ideas and problems. Now, this proven technique is available at your fingertips.
iBlueSky, from Tenero Software, allows users to create dynamic mind maps right from their iPhone. Using classical mind mapping techniques to create links between thoughts and ideas, iBlueSky is a great way to supplement your businesses or personal problem-solving approach.
For more ways to help your business, call your San Antonio web design professional at (210) 587-7108.Roughneck Graphics specializes in internet marketing and brand design. Find out how a professional web design company can help your business attract new customers.
A website with great web design isn’t any good if no one sees it. As a business owner, attracting people to your website should be your top priority. Once you have invested in impressive graphic design for your site, you want to make sure that that site is working full time for you, not just sitting there unnoticed.
Even if your website doesn’t offer e-commerce services, getting customers, and potential customers, to visit your site can build relationships. If people can easily access your website, and that site features good web design, those people may turn into customers. A successful website features thought-out information, savvy web design and easy-to-navigate sections. If a website is confusing or irrelevant, consumers may be turned off.
Increase Brand Awareness
Getting visitors to your site also increases brand awareness, especially if you have a great brand design. The more people see your site, the more they will remember your company. The next time they need your service or product, your company will be easily accessible for them via the web.
An Authoritative Presence
A strong web presence also makes your company seem more authoritative. Websites that feature professional graphic design will be perceived as more put-together, meaning that your business will be perceived as well-organized and professional.
Once You Have ‘em, Keep ‘em
When building your website, don’t forget your target audience. Attracting lots of people is key, but attracting (and maintaining) the right audience is even better. Encourage website visitors to stick around for a bit. Provide articles that would be of interest to your target audience feature a company blog or connect with Twitter or Facebook. Social media websites offer a great and inexpensive way to increase your number of website visitors.
For more information on building an attractive website, contact our team atRoughneck Graphics. We understand the importance of well thought-out web design, and can help you design a site that will set you apart from your competition.
Often an overlooked and neglected aspect of a successful business, is marketing. If you are just getting started or have been running hard for a few years now let us talk about marketing and what that can mean to you.
So you make the best widget and sell it for a highly competitive price. How does the widget buyer know you are even there?
Consider this, Ginsu Knives were first manufactured in the 1950’s. Getting credit for birthing the first infomercial. What have you done today that is two minutes long and changes the market, forever? QVC and The Shopping Home Shopping Network should say thank you. Ginsu was an overnight success, if you forget about the twenty years of less than mediocre sales. But wait there is more… Who would have thought that two minutes of giving away things for free would result in $50 million dollars in sales. A good run that ends with the rights being sold to a Warren Buffet’s Berkshire Hathaway in 1984, a little over decade over.
My point is not to go out and do an infomercial. My point is that catching the attention of potential clients can not be overstated. “Eversharp” collected dust for just shy of twenty years. Then Ginsu, (which means nothing, just further proof that marketing is amazing), came along and made the emotional connection with customers. Selling $50 million in a little over a decade. Marketing was the answer then and marketing is the answer now.
Thank you , technology. The world is not the same place it was when Ginsu burst on to my TV. Heck it is a very different place from where it was a decade ago, the internet has seen to that. Thanks to social media and online networking, 88% of people are finding websites and by proxy business through links. Like no other time in history, established customers and potential customers are talking to one another, what are they saying about you? Another survey has 82% of people finding websites through search engines.
But wait there is more..The website should be key to all of your marketing. That magazine advertisement and that billboard can only say so much about your company. A better solution, get them to your company’s website. Let the client know you through clever design and a well thought out layout on your website. How much time does anyone have flying past a billboard? A website can be looked at when it is convenient to your soon to be client. If you are like the rest of the country, chances are you will spend a large amount of your free time on the internet. Just between you and me some of us spend a lot of company time online as well. Should you be reading this right now…go ahead I won’t tell.