How to Choose the right SEO Company
How to make the right decision:
To avoid making the mistake of choosing an untrustworthy SEO Company, the simple solution is: do your research. So search for a few companies who have promising offers, then test their SEO services by finding out exactly who they are and how they work.
Here’s 4 questions that you must ask when choosing the right SEO Company
1. Do they make sense?
First of all, you shouldn’t trust an SEO company who make grand promises such as: “We guarantee first page rankings on Google”. This is an attention-grabbing but intriging statement, a red flag that they don’t know what they are doing. Stay far away from any SEO “GURU” who says they can guarantee first page results. Instead, choose an SEO agency who will explain exactly what they will do to help you, in clear, understandable English, with proof to back up their claims. The role of an SEO Company is to handle your online presence for you, but it’s a good idea to have some understanding of the methods they will be using
• How they plan and conduct research to determine your targeted keywords – strategising with their clients and doing research first, before making plans.
• The analysis of other aspects of your website e.g. graphic design, navigation, coding, incoming/outgoing links that could affect your search engine position.
• The analysis of online competitors to advise you on their keyword rankings, how they are performing and how you could learn from them or do better.
• Using only white hat search techniques and a clear link strategy to promote additional site content.
• Whether they will be doing SEO optimized website copywriting for you.
• Appropriate pricing (any hidden fees)– know the total price in advance of signing the contract.
2. Are they keeping up with industry changes?
A credible SEO company will keep up with Google’s continuous updates and algorithm changes. To ensure that only the most relevant, useful and quality websites at the top of their search rankings, Google continually evaluates and updates its algorithms. This means better advertising ROI for Google and a positive Internet experience for searchers.
Other key performance indicators are: understanding the importance of how technology is changing and how consumers search and buy online. Rather than building as many links as possible, modern SEO demands the delivery of long-term value to searchers. This ranges from providing helpful additional resources, blog articles and newsletters, to writing in the correct tone for your visitors and having a clear message.
3. Can they prove their effectiveness?
Check that you will get the most out of your money by getting opinions on the SEO companies service from previous clients, and talk with the references to see how effective the marketing was for their own company.
Ask friends and other connections on social media whether they can make any recommendations. Click on the top companies in Google ads and search results for key phrases like “San Antonio SEO”. Most likely, first page companies will have invested a lot of money and effort to become well-matched for this keyphrase. Any testimonials on the website are also a valuable resource.
4. Do they deliver the wanted results?
This sounds like an obvious question, but when you are inexperienced and guided by the companies promises, it can be overlooked. Effective, quality SEO should take over 3 months to achieve return on investment, as it is a long-term marketing strategy. However, discuss the timetable with the company before signing the contract, including how often you will be updated on their progress. Trustworthy communication during your campaign is a key indicator of a high quality service.
Check what metrics will be used to measure performance. You also want these visitors to be “highly qualified traffic” that is likely to increase your conversion rate, so ask the company how they plan to attract the right kind of traffic. To help increase conversion rates, the company should work with you to identify your specific search engine placement wants.