How to make the right decision:
To avoid making the mistake of choosing an untrustworthy SEO Company,
We like to see small business succeed and have beautiful websites that sell. With all the terrible advice on the internet it’s time for a few design tips that actually work and will help you get the message you want your customers to receive so they are more inclined to buy what you’re selling.
Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn’t and neither would you. Your website is your grocery store; your car lot. You must have an atmosphere that is pleasing to buyers. One that tells that buyer that you are not an amateur, but instead a trained, seasoned professional. Your site is a direct reflection of your product and that is why that having a well designed website can make or break your sales.
The first thing to keep in mind when designing your website, is “surfability”. Take a few minutes a look around at several web pages. What makes them appealing? Were there some that you closed out of immediately? Why? Take notes and do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Give the person what they want without having to search for it. Be sure that all the information on your site is relevant to your product. Make the buyer think that they need your product to solve their problem.
Your main page serves a very specific purpose. It should be an avenue by which the customer can shop your site. It should be easy to view and load very quickly. This is your first impression and we all know that first impressions can either close the deal or loose the deal. Make it simple. It is best to have links that are easily viewable by the reader that will navigate them to where they want to be. Tables are often a great choice when deciding on a way to design the main page of your site. Your main page should load very quickly, chances are if it takes the page more than ten seconds to load even on a 56k modem, the customer will click away to save time, hoping to find the information or product elsewhere. To increase the loading speed of your main page you should avoid large graphics or excessive graphics. Too many banners or special effects can cause a page to load slowly as well.
To make your web site more appealing to the eyes, you should stick to mild colors. If your site is a content site where the user will be doing a lot of reading, it is best to stick to black and white. Color can be added when using tables, as a way to brighten up the page, but remember to keep the overall look of the page professional and appealing to the audience that will be visiting most often. Since screen resolutions vary among monitors, it is a good idea to set the pixels to a standard 800×600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes. You should remember that a lot of Internet users will not use the same browser as you, and therefore you should be sure that your site looks as good on other browsers as it does your own. You can do this by downloading several browsers through which to look at your page.
Be aware of the fact that the overall look of your website is a way to make money. The appearance of the site, if designed properly, can be an excellent marketing strategy for your product or service.
It’s been several years since you had someone design your company web site and now it’s outdated. You are losing business to competitors that have quality designed web sites with great layout and navigation. This may be your first company web site and you want to make the most of your money and time.
How do you choose a quality web design company that will understand your companies’ objective for designing or redesigning this web site?
First, you need to answer a few questions.
1. What is your budget and time frame for completing the web design or redesign project?
2. Are you going to be using original content and pictures for building this web site?
3. If this is a website redesign, are you planning on getting updated images and content for this new look and layout or will you need the web design company to supply them for you?
4. Does any one at your company have basic editing skills and will they be able to update the website content or will this be an ongoing job for the web design company you hire?
5. Are you looking for a local web design company?
6. Do you already have an idea of your web design colors, layout, and navigation?
Knowing the answers to these questions, will help you when you locate the right web design company.
Now it’s time to find the right web design company for your needs. Go to Google and search for local web design firms and you will see how many results show. Take “web design orlando” for example: Results 8,860,000. Wow, there are a lot of results for “web design orlando”.
Don’t panic, you will probably find a company that can do the quality web design work you need in the first 50 results. Quality web design firms will have a portfolio of work online that will show an example of their custom web design work. Start at the first web design result on work your way down.
Examine the portfolio to see if there is anything equivalent to the web design layout you are imagining. You will be able to tell immediately if this web design firm is right for your company and its look and feel. Find out how long they have been in the web design industry and compare that to how many quality web sites they have designed in that time.
If this is a redesign, find out how many web site redesigns that have completed and ask to see the web site before and after the redesign.
Find out if they have the staff available to work on your entire web design needs and that they know the programming necessary to complete the job in a timely manner. Ask for references, a top end web design firm will be glad to offer up references on the web design work performed. Most web design references will be glad to talk to you about the quality job your potential web design company did on their web site.
Depending on your web design budget, it may help to several quality web design companies to talk to. You will want to get at least 3 estimates and it never hurts to have more.
Remember, when it comes to your business and your companies exposure on internet, take you time locating a quality web design company. Your future may depend on it.
Many websites include a section or two with the “Ads by Google” above it or below it. These are ads displayed via Google’s AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.
AdSense – The Yin:
Google’s AdSense is programming that “senses” the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either “reading” the page, or taking a look at the search term that was typed into Google Search. It can “Sense” which ads in the system are relevant to the content or search and display them – thus: “AdSense.”
Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser’s bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.
Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone’s web page, Google pays the website owner a portion of the payment for each click. The term “monetizing” your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website’s HTML (if your site is not popular, learn about SEO – Search Engine Optimization – from sites like AcmeWebResources).
Google AdWords – The Yang:
The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser’s ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.
The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.
The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.
What if you can’t afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.
A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
If you are a business and expect to be taken seriously on the Internet, you need to shape up and project a professional image.
Please don’t think this is a request. This is a demand from the Ritalin-popping-immediate gratification-generation surfing the net (aka 95% of your potential customers).
I want to give you my money…
I want your products…
I want to trust you…
but, I’m afraid that is impossible now that I have seen your website.
Flashing sunshine and rainbows are pretty. As a matter of fact some of my most pleasant childhood memories involve sunshine and rainbows. Also, multi-colored colored text exclaiming “Welcome to my HoMe PaGe on the world-wide internetz!” makes me all warm and fuzzy inside.
Will you be my friend?
No, scratch that, I just threw up in my mouth a little bit, but somehow I’ll get through this. “GULP”
I have put the sunshine and rainbows behind me and just as I am about to send my payment to you at “LetsGetItOn6969@example.com”, I think… Can I trust someone who uses an email address like that for their business transactions? Sure, my email address may be “EatinBaconNaked@whatever” but I am the customer, I can do that. Please for the love of all that is holy, just get an email address appropriate for business that is separate from your personal email.
And those animated icons that you send in your email, you know, the ones that make Outlook crash like it’s coming down off a Pop-tart induced sugar high? Yeah those, keep em’ coming.
Oh, and since I am your customer now, you have my permission to include me on your CC list of “friends” because I want to be in your life. OMG PONIES!!! ARE SOOOOOOOOO CUTE!!! ROFL.
While I’m on the subject, please learn the English language. I can’t seem to find a “Childish – to – English” translator on the web. So, for the remainder of our business transaction I am going to have to ask you to speak and write a language with actual words. Sure, I “LOL” all the time but really, when is the last time you seen anyone “ROFL” or “ROFLMAO”. Certainly, I would never “LMAO”when talking to one of my customers, but maybe I am just getting old…
BRB, I have to TMGARTF (Take my Geritol and read the funnies).
By the way, I enjoyed listening to the midi background music while I was browsing your website. Nothing gives me more confidence in you as a respectable business than an endlessly looping midi version of Metallica’s Enter Sandman.
FYI: Midis were cool for about three days in early 1994, and you missed the boat.
You should also know, some of the pages on your website won’t load in my browser. Is it possible that those pages don’t exist? Wait, what does that little sign say… “Please Excuse The Mess, This Website is Under Construction”. Don’t worry, I won’t mind the mess while your website is eternally under construction, I live in Michigan, I’m used to construction. I am also used to reading “Comic Sans” font in 48 pt type on an endlessly repeating 220 KB JPG background of clouds. That’s just what we do for fun here in Michigan in the two weeks every year when there are no beer tents to be found. We throw a little “Dom Casual” on some animated shooting stars when we want to mix it up a bit.
I remember how proud I was in explaining to girls how Netscape 3 was the first to support frames and how it was clearly superior to Internet Explorer. I died a little bit on the inside today when I somehow managed to find your website …and yes I was a lonely nerd, shut up.
FYI: Frames are generally considered a bad idea for more than a few reasons.
Accessibility – Frames are a nightmare for screen readers used by the visually impaired; however I suspect in the case of your website, they are the fortunate ones.
Search Engine Indexing – Search engines will want to index your pages that actually have text content, however, because of the frameset, your content pages probably don’t have any navigation links, thereby leading unlucky visitors in to sub-pages with no navigation.
Ah, but I forgot… you’re the “professional”. Let’s just make a flash intro page with a huge animation with little or no relevancy to your industry and a big link that says “CLICK HERE TO ENTER”. I guess that just fixes everything now doesn’t it? Better yet, why don’t you skip the enter link so we have to sit through your entire flash intro, that’s how to really impress your customers. Now, tell me, why doesn’t your website show up in the search engines? Must be some kind of conspiracy, yeah…
Is something following my cursor or is it my inner ninja just anticipating it’s every move? Scary.
I know there is a ninja/pirate joke in there somewhere but I’m too distracted by all the pretty colors.
Yes! I would like to set your website as my home page, thanks for reminding me! And, I would “Send this page to a Friend”, but all my friends are IRL (in real life).
Now, what was it you were selling?
Oh, I see, you’re a web developer. Well, isn’t everyone?
No, it’s all right, I’m not crying. I’m just allergic to Geocities.
Roughneck Graphics is here to help you with all your San Antonio web design needs! We specialize in Custom professional web design and can help any business in todays market.
Psychology behind the colors that can make or break your website’s success.
Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?
Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!
I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.
What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion … etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
d. Geographic location
2. Why are they coming to your website?
Let’s take a closer look at these two questions.
A. Market Segmentation:
a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys… etc.
As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.
Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.
Contact our San Antonio web design firm for all your web needs. Roughneck Graphics 210.587.7108
Having people visit your website is extremely important, especially if your livelihood depends on a high volume of cyber visitors. Internet marketing can be tricky, but it is an important tactic to employ to increase your website traffic. Here is how you can do it.
Search Engine Marketing will help increase website traffic by bringing more people to your website while using search engines to look for products or information relevant to your site. This includes usingsearch engine optimization (SEO), a term that gets thrown around a lot with regards to increasing site traffic. SEO will employ tactics like using keywords pertinent to your website to help search engines discover your page.
Pay-per-click ads (PPC) are another form of search engine marketing, but does cost money. PPC only costs you when people click and follow your ads to your website. You can also use pay for inclusion listing to help increase traffic.
Use e-mail marketing, which is not SPAM. SPAM is the unsolicited sending of e-mails to people, and the CAN-SPAM act will penalize those who do SPAM. Instead, e-mail marketing is sending e-mails to patrons of your website, after receiving their permission to do so. Once permission has been received, send e-mails regularly to those on your list. Keeping in touch will keep people up to speed, and hopefully keep bringing them back to your website.
Bringing people to your website is a tough business, but it can be done. It is important to the life of a site that it has an audience. You might consider hiring professionals who offer web design and internet marketing to help attract more traffic to your site. At Roughneck Graphics, we can help you with your internet marketing needs and make sure that your site gets seen. We also offer graphic design, brand design, and web design services. Contact us to learn more about our San Antonio based web design firm.